Sarah & Bendrix was started by Veronika at her kitchen table in 2009 and in 2013 wooden toys were introduced to the range. Being a mum to a small child Veronika was overwhelmed by the amount of choices for her daughter to play with and was adamant her little one wouldn’t grow up with tons of plastic toys around her. She believes children can be raised with a smaller selection. Items which will encourage their imagination, creativity and learning.
Sarah & Bendrix support makers & companies which make their toys and products in smaller quantities and believe in the same ethos as them. They choose natural, sustainable materials and eco friendly products and believe less is more and in quality over quantity. That good design doesn’t have to be complicated and simple is beautiful.